Spain (at least this corner of it) must be the world capitol of swag. I am talking about the enticing free gifts that come with all manner of consumer products, from sunscreen to magazines. Although we consume lightly here (the falling dollar is an excellent disincentive), in three months I have collected the following: tote bag (facial sunscreen); another tote (magazine); canvas bread keeper (crackers); fuschia-colored knitted poncho (magazine again). There is probably more. Sometimes, the lure of swag is unadvertised, and the gift shows up from beneath the counter at the checkout line.
The meaning of all of this swag is unclear. Does Spanish consumerism still need a firm nudge? (Judging from the crowds thronging El Corte Ingles and all the chain shops, doubtful.) Are Spanish distributors more generous? More insecure? More cynical? I don't know, but I will find uses for all of this booty.
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2 comments:
Its pretty common in Asian countries too Jane. Especially places like Singapore, Manila, Thailand, where you almost come to expect a little 'freebie' gift. Its sort of a 'thank you and please come again' gift. Enjoy!
Jane - are you celebrating Thanksgiving this week? Can you buy turkey & trimmings? What kind of swag do you get with a turkey? ;-) Linda
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